Talking to a typical customer about the road to composable
I was very pleased to be able to present a new lightning talk at SUGCON this year in sunny Malaga. Where is usually go for technical topics, the idea this year was rather different so I am glad the response was pretty well. I had various good talks afterwards about it so I guess I must have somehow hit a spot.
And of course, there were some cats 😸.
Description
We've probably all seen sessions about moving to composable lately and we all know this is the road ahead but how do you talk about this to a customer that is used to his Sitecore editing environment and is sending mails with EXM.In this talk I will explain how we handled this with a (B2B) customer that has been using Sitecore for over a decade. We brought them a story that (pl)eased them and opened the conversation to start the composable journey together. Taking into account procurement departments, IT departments, business owners and so on. Most of us have learned that for a company that is not willing to take a real big bang (hereby questioning not only products but also vendors and partners) it is not such an easy journey. The example I want to present in this talk is not the biggest customer or the most sexy solution - it is about one of many Sitecore customers that are looking at the future and are not sure what to do.I'll present the roadmap we gave them - trying to give you ideas and/or open a discussion on how to start the journey for your customer as well.
Presentation @ Sugcon - Malaga March 24th 2023
Video
Videos are still in progress and will be uploaded to Youtube. I will edit this post and embed it when it's available.
Slides
I can already share the slides - as some people requested them. Note that they don't come with all the animations which makes it less appealing and you'll miss some cats but if you were there you'll get the ideas (again).
PS: if other Sitecore UserGroups are interested, I can present this remotely of you want. That way you do get all the extra fun. Just reach out on Twitter or Slack. It's a "lightning" talk so it takes 15 minutes (well, maybe a minute more) - that is without Q&A...
